The core of my work and who I get to collaborate with stems from a genuine interests in the product. Most cases it’s a product that I actively use and incorporate in my personal life. When the creative brief comes to a point of execution, I like to continue my contribution behind the camera when necessary. Being an athlete gives me the ability to not only reference a recycled image or maybe a beautiful scene from a movie; it brings me closer to our work. Giving me a deeper and authentic feeling of the direction we choose to pursuit.